Tag Archives: Books Are My Bag

And so begins the biggest ever promotion of bookshops: Books Are My Bag!

Saturday 14th September marks one of the biggest promotions of bookshops in bookselling history. Books Are My Bag played a prominent presence at this year’s London Book Fair in April where the hype to yesterday’s launch began.

Photo from HarperCollins' website

Photo from HarperCollins’ website

The campaign is to celebrate bookshops across the country and to encourage people to support their local bookshop; whether it be a small independent or one of the national chains. Statistics on the BAMB website shows that ‘56% of all book buying decisions are in fact decided in a bookshop’. Consumers do not always know what they are after until they find it whilst browsing in a bookshop. Certainly, it seems that mortar-and-bricks bookshops are the way to discover new books that perhaps you hadn’t thought of buying before.

In an article by The Bookseller last week, CEO of the Booksellers Association, Tom Godfray, said that the UK would “wake up to a sea of orange” as booksellers across the country prepared their stores and events during the week. Of course, a big promotional event cannot be without iconic merchandise, and for the event, merchandise came in the form of Books Are My Bag tote bags designed by advertising firm, M & C Saatchi; inspired by Lord Saatchi’s Brutal Simplicity of Thought.

To add to the hype, the event was promoted by a media launch at Foyles in London on 9th September, where high-profile figures such as: Amanda Holden, Andrew Marr, Alan Johnson, Sebastian Faulks and Marian Keyes, attended in support of the event.

The promotion is set to run until 31st December 2013.

I personally feel that the BAMB promotion is a fantastic event in which to highlight our bookshops to the public. With new digital technologies, as well as the rise of online retailers, high street booksellers have slowly been dying out; particularly independents. Many booksellers already host an array of events such as author talks to entice customers over the threshold. One thing that did surprise me, however, was on looking at Waterstones’ website, there is no reference of the BAMB campaign on their main page. There is mention of BAMB on the blog section of their website, but what if the customer does not look at that section? Wouldn’t it be a good idea if bookshops’ websites had the BAMB logo somewhere on their homepages?

Of course, the campaign has been thoroughly popular on social media sites, such as Twitter. #booksaremybag was trending on the launch day, with hundreds of posts from independent and chain booksellers posting pictures of their events, and many customers tweeting about their purchases.  It will be great to see how much of an impact the campaign will have on high street bookshops and whether it will entice customers to use their local bookshop more often.

@booksaremybag


Books Are My Bag

The Books are My Bag campaign was one of the prominent sights of the London Book Fair this year. I heard about the campaign on Twitter and immediately looked at the website to see what it was all about.

The campaign promotBooks-are-my-bag-logo-textes the UK’s bookshops. (If you look in the ‘Bookshops’ category, you can see that I have mentioned them a lot on my blog!) Bookshops have been featured in the news over the past few months for numerous reasons. M&C Saatchi are behind the project and are focusing on two main strategies: a PR campaign and a street campaign. The former will launch mid-September 2013 through til Christmas and will celebrate bookshops with many celebrities and authors supporting the project. There will also be opportunities for bookshops themselves to promote the campaign in stores. The latter is in the form of Books Are My Bag tote bags. (After following someone around half of the LBF yesterday, I managed to get one!) The campaign has been backed by booksellers, publishers and authors, as well as the Publisher’s Association and is said to be the biggest promotion of books and bookshops in publishing history.

“BOOKS ARE MY BAG celebrates books and bookshops and the simple truth that bookshops do more physically to let people enjoy their passion for books.” – taken from the BAMB website.

I believe the BAMB campaign is a fantastic way to promote bookshops. I believe it will encourage the public to think twice before they decide to log onto Amazon and make them think differently about the importance of bookshops. In addition, I feel that it will make publishers value sellers a lot more. With the threat of bookshops increasingly becoming extinct, I feel that the push to celebrate bookshops will be the right move in keeping booksellers on the high street.

Moreover, I also feel that the Foyles bookshop move and the #FutureFoyles project next year will also allow the public to see  bookshops in a brand new light.