The Books are My Bag campaign was one of the prominent sights of the London Book Fair this year. I heard about the campaign on Twitter and immediately looked at the website to see what it was all about.
The campaign promotes the UK’s bookshops. (If you look in the ‘Bookshops’ category, you can see that I have mentioned them a lot on my blog!) Bookshops have been featured in the news over the past few months for numerous reasons. M&C Saatchi are behind the project and are focusing on two main strategies: a PR campaign and a street campaign. The former will launch mid-September 2013 through til Christmas and will celebrate bookshops with many celebrities and authors supporting the project. There will also be opportunities for bookshops themselves to promote the campaign in stores. The latter is in the form of Books Are My Bag tote bags. (After following someone around half of the LBF yesterday, I managed to get one!) The campaign has been backed by booksellers, publishers and authors, as well as the Publisher’s Association and is said to be the biggest promotion of books and bookshops in publishing history.
“BOOKS ARE MY BAG celebrates books and bookshops and the simple truth that bookshops do more physically to let people enjoy their passion for books.” – taken from the BAMB website.
I believe the BAMB campaign is a fantastic way to promote bookshops. I believe it will encourage the public to think twice before they decide to log onto Amazon and make them think differently about the importance of bookshops. In addition, I feel that it will make publishers value sellers a lot more. With the threat of bookshops increasingly becoming extinct, I feel that the push to celebrate bookshops will be the right move in keeping booksellers on the high street.
Moreover, I also feel that the Foyles bookshop move and the #FutureFoyles project next year will also allow the public to see bookshops in a brand new light.