Category Archives: London Book Fair 2013

Books Are My Bag

The Books are My Bag campaign was one of the prominent sights of the London Book Fair this year. I heard about the campaign on Twitter and immediately looked at the website to see what it was all about.

The campaign promotBooks-are-my-bag-logo-textes the UK’s bookshops. (If you look in the ‘Bookshops’ category, you can see that I have mentioned them a lot on my blog!) Bookshops have been featured in the news over the past few months for numerous reasons. M&C Saatchi are behind the project and are focusing on two main strategies: a PR campaign and a street campaign. The former will launch mid-September 2013 through til Christmas and will celebrate bookshops with many celebrities and authors supporting the project. There will also be opportunities for bookshops themselves to promote the campaign in stores. The latter is in the form of Books Are My Bag tote bags. (After following someone around half of the LBF yesterday, I managed to get one!) The campaign has been backed by booksellers, publishers and authors, as well as the Publisher’s Association and is said to be the biggest promotion of books and bookshops in publishing history.

“BOOKS ARE MY BAG celebrates books and bookshops and the simple truth that bookshops do more physically to let people enjoy their passion for books.” – taken from the BAMB website.

I believe the BAMB campaign is a fantastic way to promote bookshops. I believe it will encourage the public to think twice before they decide to log onto Amazon and make them think differently about the importance of bookshops. In addition, I feel that it will make publishers value sellers a lot more. With the threat of bookshops increasingly becoming extinct, I feel that the push to celebrate bookshops will be the right move in keeping booksellers on the high street.

Moreover, I also feel that the Foyles bookshop move and the #FutureFoyles project next year will also allow the public to see  bookshops in a brand new light.

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London Book Fair 2013 – Day One

An interesting post from Publishthings. I only came across the blog the other day and thought the posts were great. I thought I’d reblog this as I wasn’t able to attend the book fair on Monday so missed the talks. The summaries which Publishthings have given I thought would be really useful to share. I do wish I could have attended the ‘Getting into publishing’ talk.

 

 

Publishthings

boxesPhew. That sums it up. Ya’ll were right, the LBF is hard work, and that’s without all those meetings and rights deals that are supposedly happening. I wouldn’t know, I was lost in a sea of stands and London Show Dailys.

Arriving at Earls Court at 7:45am and immediately getting lost in the stall maze, I was off to a good start. Of course there was virtually no one around so I didn’t look too obvious in my doe eyed bemusement. I eventually found my way to the Publishers Weekly stand to begin the distribution of the London Show Daily. I hope you all saw one, otherwise we obviously aren’t doing a very good job…

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Publishing metaphors

The Bookseller alongside its FutureBook blog recently posted about the Digital Minds conference which took place earlier today, starting this year’s London Book Fair.

Philip Jones reported that numerous metaphors were used to describe the current status of the publishing industry during the conference with the digital transformation of the industry being compared to climate change. Pan Macmillan’s digital director, Sara Lloyd, stated that while digital will pose a threat to certain parts of the business, others will survive and thrive.

I think my favourite was Neil Gaiman voicing that people within the book business need to be like dandelions, ‘spreading seeds and accepting that some will fall on stony ground’. He further reiterated that publishers need to try everything and accept that some things will fail and ‘fail better’. Keeping an open mind in this day and age is key and Gaiman stated that for the ‘dinosaurs’ in the industry, digital could end up making them extinct if they don’t adapt to survive. One of the positives that Gaiman highlighted was the fact that whatever was made would most likely be right, as publishers can make or break rules which are yet to be thought of.

Will Atkinson added that the digital age had slowed down in recent months stating ‘we are in the changing rooms at half time’. The recent articles in The Bookseller reporting the vast rise in print sales, shows that indeed the digital age is slowing down. I feel that the hype of Amazon’s Kindle Fire HD release at Christmas has died down somewhat. Whilst digital is still very active, I do not feel that ebooks are mentioned as much as they were a few months ago. I feel that it has reached a stage in its growth where most publishers have acknowledged what is happening in the industry and are adapting accordingly. Sara Lloyd also observed that particularly for self-publishers, they have adapted to the changes, and also voiced three Rs: Recognition of change in the industry, respect for one another and recycling of skills/resources as the world evolved. Certainly I believe that publishers have more respect for one another as they are ‘all in the same boat’. There has been an influx of mergers over the past few months as many publishers/other related companies are joining forces to get through this ‘climate change’ in order to stay afloat.

I also feel that publishing houses across the Trade and Academic sphere have definitely recognised that they need to change. In addition, booksellers have also embraced the change, with obvious examples of Amazon’s Kindle creation and the fact that Waterstones are also selling its competitors’ devices in their stores.

The publishing sector is definitely an interesting place to be at the moment. Who knows what else 2013 could bring…

Mixed Metaphors – FutureBook, digital blog from The Bookseller

Digital Minds: Industry must try more, fail betterThe Bookseller


Non-fiction predicted to rule at London Book Fair 2013

The publishing world is anticipating one of the industry’s biggest annual events: The London Book Fair 2013 which will be taking place next week…

LBF_2013_NEW_Logo-dates

The LBF is known for the place in which to ‘scout out’ the competition and to predict what is going to be the next big bestseller. Last year (2012) saw publishers try finding the ‘undiscovered’ as companies left, right and centre were focusing on self-published authors. With the massive success of E L James’s Fifty Shades of Grey – an author who had only come to be through writing fan fiction – publishers were trying to find the new E L James.

This year, however, is predicted to be the year for ‘non-fiction projects with an international reach‘. Karolina Sutton, an agent at Curtis Brown, has said that books with the ‘broad’ appeal are on every publisher’s list this year with the ‘booming Asian and Brazilian markets’ being the ones to watch. According to The Bookseller‘s article, LBF has reported that 586 tables in the International Rights Centre have been sold with 27 countries being represented.

As someone who will be attending the LBF for the first time, it will be extremely interesting to see the workings behind the predictions…