Whilst carrying out my regular scouring of the internet for anything publishing related, I came across the term digital-first. On looking more into the term, it appears that many publishers are looking to release new titles in digital format only, in order to predict as to whether the book can sell well in print format. Some of the first publishers to trial this new concept are HarperCollins and Harlequin.
The former announced earlier this year that mystery line, Witness Impulse, would be one of the first lines which the publisher would release digital-first. The first ten titles shall be released in October under the imprint, William Morrow.
Dan Mallory, the man behind the line noted that digital-first publishing was the most effective way to market unknown books and authors. He also highlighted that the launch involved libraries as they aim to deliver titles through ebook loans. Shawn Nicholls, marketing director for Impulse (an imprint of Morrow), mentioned that digital-first is ‘part of a larger branding campaign to build sales for midlist authors overall and to help readers discover’.
As my previous blog entry suggests, discovering books through digital formats, i.e. the internet in particular, will become easier with apps such as BookVibe. Integration with digital is increasingly becoming a part of everybody’s daily life. Should ‘digital-first’ be embraced by more publishers in the future, it can be suggested that browsing for books online will become easier. (Now don’t even get me started on what this will mean for bricks-and-mortar booksellers!)